The hotel is perched on the end of Can Picafort bay, 10 Km from Alcudia, right on a sandy beach. There are shops and restaurants just 20m from the hotel, and a new promenade leads to the main resort centre, 1Km away. The resort of Can Picafort has a sandy beach with a promenade and terraced cafes, but still retains some of its fishing village roots.